Service based websites often contain large amounts of text with little to no focus on user experience. As I looked to find examples within their industry (and amongst their competitors), I was left with few examples. I wanted something different for Rick and Keyla, something that wouldn’t immediately upon launch look dated.
The stated goals were simple: modernize the site, improve the design, simplify the user experience, and make the site Google friendly.
Throughout the process, we maintained focus on the end user and target audience: elderly homeowners with investment properties. The end result is a website that makes them stand out amongst their competitors, and makes it simple for users to find information and acquire online quotes.